Which bidding option is best suited for an advertiser focused on direct response marketing goals?

 

1. Know your audience

 The first step to any successful direct marketing campaign is knowing who your target market is. You need to know what they want, how much money they are willing to spend, and where they hang out online. Once you have this information, you can start developing your message and creating content that will resonate with them.

 2. Create a landing page

 A landing page is a web page designed specifically to convert visitors into leads. Landing pages are used to collect emails, but they can also be used to provide free offers or other incentives. The goal of a landing page is to get people to take action. This could mean filling out a form, downloading an ebook, or simply watching a video.

 3. Use social media

 Social media is a great way to connect with your audience and promote your products and services. Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn, YouTube — whatever platform works best for you, use it to share your messages and build relationships with your customers.




4. Hosting Webinar

 Hosting webinars are a great way to reach out to your audience and provide them with valuable information. They can help increase awareness about your brand and products, and they can even generate leads. There are many different ways that you can host a webinar, but the most common ones include Google Hangouts, Zoom, GoToWebinar, Skype, and Adobe Connect.

5.  Promote Your Webinar

 Promoting your webinar is just as important as hosting it. You need to make sure that people know about it and that they have the opportunity to register. This means that you should advertise your webinar through social media channels, email marketing campaigns, and other forms of advertising.


 Once you’ve hosted your webinar, you need to create content around it. Make sure that you share the recording of the webinar and any additional materials that you created for the event. You can also use this time to promote your business and tell your story.


6. Running search ads at Online plate forms 

Ads are a great way to market your product. They can help you reach people who would not have otherwise heard about your company. Ads can be placed on websites, social media platforms, blogs, etc. You can even create your own ad campaigns through Facebook or Google AdWords.

7. Why Do We Need Ads ?

  1. To build trust

People are naturally skeptical of unknown companies. By placing ads on sites that they already visit, you’re building trust in your brand. People know these websites are safe places to visit and therefore feel comfortable doing business with you.

  1.  To make sales

If someone sees your ad while browsing the internet, they may decide to purchase your product. This could lead them to your website where they can learn more about your products and services.

8. Use Different Types of Ads 

  1.  Google Adwords

 Google Adwords is the best way to advertise your business online. You can use this platform to find potential customers who are searching for what you offer. This allows you to target specific keywords that are relevant to your product or service.

  1.  Facebook Ads

 Facebook ads allow you to reach out to people who have already expressed interest in your products or services. They can help you increase brand awareness, traffic to your website, and sales conversions.

  1. Instagram Ads

 Instagram ads work similarly to Facebook ads but they are specifically designed for the photo-centric social media platform. If you want to get even better results, try using both platforms together!

9. Create Podcast to Market your online business  

How do I get started?

 The first step is to find out what your passion is. What are you good at? What makes you happy? Do you have any skills that can help others? Once you know what you love, you can start building a plan around how to make money doing something you enjoy.


 Where should I start?

 Start by thinking about where you want to go. If you’re looking to create a podcast, then you might need to think about what type of content you would like to produce. You could talk about anything from making money online to creating a podcast.

 How much time does it take?

 It takes time to build a successful podcast. But if you work hard and put in the effort, you will eventually succeed.


10. Email Marketing

 Email marketing is the best way to reach your target audience. You can use email marketing to send out newsletters, promotions, offers, etc. to your customers. This type of marketing has been around since the early days of internet marketing. There are many different ways to do this, but here are some tips that will help you get started:

 - Make sure that your emails are relevant and interesting.

 - Include a call to action (CTA) at the end of each email.

 - Use social media buttons on your website and/or blog to encourage people to share your content. Create a list of subscribers and segment them based on their interests.

In conclusion, email marketing advertising is one of the most effective ways to reach potential customers. But it takes some careful planning and execution to create a successful campaign.


Email marketing



 Conclusions

  1. You need to have a website that is easy to navigate and has a clear call-to-action (CTA). This is your chance to get people to sign up for your newsletter or buy your product.

  2. Your website should be mobile friendly. If not, then you are missing out on a lot of potential customers.

  3. Make sure your site is optimized for search engines. This means having keywords throughout your content and meta tags.

  4.  Social media can help you build brand awareness and increase traffic to your site.

  5. Don’t forget to use email marketing!

  6.  Always keep your audience in mind. What do they want? How can you provide them with what they need?

  7. Be consistent. Consistency is key.

  8.  Use analytics to track how well your efforts are working.

  9.  And lastly, don't forget to thank your audience. They are the reason you're doing this business in the first place.


Sohail Sarwar

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